Art Advisory and Art Transaction , course, online @Lettera I

The Art Advisory and Art Transactions course analyzes the world scenario of the art market within a theoretical-practical perspective, its actors, what is sold and how it is sold.

It develops a specialized analysis of the artistic asset as an economic asset, of its peculiarities in the art system.

The key figure is that of the Art Advisor, seen through his fundamental role and the changes in relation to the financial system, with particular attention to the tools he uses to carry out his task.


Registration fee: 570 €





Art Advisory e Transazioni d’Arte

The course is configured through a concrete approach, designed to provide the indispensable tools for starting the multiple careers that the Cultural Heritage sector offers.

The professional figure of the consultant, or art advisor, or art ambassador is analyzed in a theoretical and practical way, able first of all to objectively evaluate the most diverse types of artistic assets by understanding the work in relation to market trends.

The aberrant art market: the dystonia compared to other markets

The contemporary art system and its circuit: artists, museums, galleries, auctions

Importance of unavailability of the artistic asset

Collectors, speculators, art lovers

The Art Advisor: definition, negotiations, purchases, estimates, expertise

The importance of the brand

Art advisory and art transactions: rules, procedures, working methods, appraisals, condition reports

The psychology of auctions, the prices of contemporary art

Economic evaluation of art, transactions and sale of works of art, from the collector to the investor


Location: via Oberdan 5, Bologna, Italy

Telephone: 051 237911

Office hours: from Monday to Friday 9: 30-13: 00 and 14: 30-18: 30


Terms of use: any information collected on such occasions will be used by us exclusively to provide you with an answer and will not be disclosed to third parties for any reason. Your data is protected by the GDPR (European regulation on the processing of personal data).

The relevant document can be found at this link. The data processor is Lettera i srl.


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Art Market and economy are a complex world and an art expert needs to have the  ‘ know how’ to understand it.

I am  an art advisory and market lecturer at the Advanced training Course  ‘Economy of Art and Cultural Heritage Management’ in Bologna, 2020, organised by LETTERA I BOLOGNA.

My course, ‘ART SYSTEM, ADVISORY AND MARKET’ , is about Art Advisory, Valuations, Art Market case studies and the Art System.

First, this is the program and the link:  if you are interested in individual courses or Masters you can contact or call 051  237911

Second, you can read here the program of the ‘Economy of Cultural Heritage’ post graduate Avanced Course. ART MARKET AND ECONOMY

The Advanced Training course in Economics and Management of Cultural Heritage stems from the need to combine the mastery of humanistic knowledge with the development of the correct marketing and management skills for cultural heritage, as well as specific skills in the field of Communication for Culture .

By applying the most innovative business strategies to the culture system, where artistic experience is closely connected to the economic logics of management and promotion, the course explores three fundamental aspects, which are synergistic and complementary to each other:

1 Cultural Heritage Marketing: analysis, definition of objectives and planning of activities for the enhancement of the artistic product in the reference market, role and tools of the Art Advisor

2 Cultural Heritage Management: economic management of the cultural enterprise, legislative elements, museography and its applications, museology and didactics of art, crowdfunding and fundraising for culture

3 Communication for the Culture System: computer languages ​​for the cultural sector and promotion of art

In addition to the theoretical lessons, the students will have the opportunity to participate in the activities promoted by the Letter Research Center i.

Technical visits to museums, cultural institutions and art galleries are also planned.



Economics and development policies: cultural market and reference management

Cultural institution and social responsibility

Sociology of the territory

Regulatory area and sector legislation

Museum activity: tax profiles

Art market and artistic asset as an economic asset: role and tools of the Art Advisor

The transfer of works of art: tax compliance

Digital and visual marketing: tools, techniques and communication of cultural heritage

Fundraising and Crowdfunding for culture: fundraising techniques and sponsorships

Museology and Neuroaesthetics for a new use of museum itineraries

Museography and its applications

Skills and organization of didactic-educational services

Interpersonal communication and TeamWorking




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“Pink romance” . Lara Favaretto.

It is a Pink confetti’s cube falling down, confetto after confetto.
Do you remember minimalism? Bob Morris essential strictness turned into a sort of geometric cake that starts collapsing, like an ordinary broken romance, represented while it begins to fade away … There is no sadness, no pain .

There is a metaphoric beauty and poetry, in Favaretto’s artwork, even in a sort of soft initial failure.

The beauty of the Ephemeral .

The conceptualist beauty of a giant cotton candy….

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The seduction of colours, combination of colours and their powerful Aura to bring light and warm feelings in a room and a soul.

“Internationally recognized for her mastery of a textile vocabulary of extremely different scales—sculpture, tapestry, site specific commissions for public spaces, environments of recuperated clothing and uniforms, and more—Hicks has thoughtfully crafted miniatures throughout her nomadic career.”, from BGC Yale, Sheila Hicks.
Link to her considerations about Art for Venice Biennale here :

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Art and Music sometime are so close .

Ode to the five senses in a neon written artwork and ode to the senses in a concept album that made history.

“See Me
Feel Me
Touch Me
Heal Me
Listening to you, I get the music
Gazing at you, I get the heat”
(Tommy, the Who)

Art is a burglar of souls : it open the door of perception .

From William Blake to rock and roll there is not a frightening distance.

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Relaxing time in pink hammocks?

Blood in My Milk is ” the artist’s first institutional solo exhibition in the US and brings together new multi-screen edits of four of Simnett’s most important works to date.

In Ben Eastham’s words : “Simnett’s work is ‘surrealist’ in the manner of Un Chien Andalou (1929), cutting abruptly between images to foster nightmarish associations.  Influenced in her early work by the body politics of feminism’s ‘second wave’ (she shows me sketchbooks filled with homages to Jenny Holzer, Barbara Kruger and Cindy Sherman), her work proposes that we situate the body at the centre of debates about society and the self which are increasingly preoccupied with immaterial networks and non-corporeal identities” (

Marianna Simnett plays around the themes of the body and the Self via an enchanting   artwork: so feminine and  tender, but also anxious about themes such as Identity and Personality, via her filmic universe.
Brilliant, soft, strong.

THANKS TO lssartadvisory.  FOR THE PIC Courtesy the artist and Jerwood/FVU Awards


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The Danae’s myth turned  into a performance.

There is a room, with a machine, so that when you go to the exact center, a rain of gold falls on you, while transparent umbrellas protect you …
The gold rain  is Zeus metorphorphic body from which Danae gave birth to Perseus.

Danae, in this new myth’s interpretation, is every woman, that can be part of the performance, who gives birth to herself, first of all , in the artist’s mind.
Myths are alive and eternal, even if their meaning change with time and space .
Ovidio is still alive, here and then . But a woman/Danae  gives birth to herself, first .

There is poetry in taking part to this rite.




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Miart Fair Milano.


I think that behind lots of artworks, in literature, visual arts , music and so on, there is the same basic question about life: are you really happy?

Each artist gives different visions and interpretations. No one gives solutions because Art is about questions and ideas but it is not a theorem.

This one goes directly, in a conceptual way, to the point: ourselves at the mirror investigating about Identity and feelings.

The word REALLY is the starting point towards a change and evolution…

The Self at the mirror, basically, to see what is behind it ! A conceptual tribute to Lacan.

This is cool isn’t it !?



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Butterflies since Odilon Redon…

A tryptich.
In the Middle Age it was all about holy subjects, biblic stories, sacred themes, the “vanitas “, vanity of physical life .
Today, Damien Hirst puts his beautiful dead butterflies as a symbol that mixes the idea of Beauty to the fear and removal of death in our era .

There is beauty in death ? Or beauty is a way to escape that scaring feeling of a physical end ?
A Postmodern tryptich is about a cliché: eros and death. Myths collide in Hirst work .
Like in his asian inspired Mandala series.
A sort of new religion using the art languages.

Butteflies. From the Renaissance to Damien Hirst , directly from Fiac Paris, another work that shows beauty and ephemeral things in life via this elegant and fragile creature.
Is it inside a cage ? Or is it just a box to protect it ? Maybe both … protection can become a cage sometime and a cage can be felt as protective…. yin and yang.

Amidst the painting and the colours in a new landscape, butterflies are a symbol since ages of things passing by : life, love, memories, dreams.
It is a bit like painting the pleasure to feel blues …to be Sad, but just for 15 minutes, Warhol said.




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Fashion and Art connected.

Floral connections, but also metamorphic ones.

In a world where the star system and the fashion system are so relevant, fashion looks at art to steal  a little of its sublime, ultramundane touch.

John Galliano 2004 versus Gustave Klimt, beginning of the 20th century: in both cases, garments like sunflowers, fabrics like little flowers in 3d. Total metamorphosis: women turned into botanical treasures.


To be honest, Klimt offers the viewer a plant with a carpet of colorful and graceful flowers, at its roots: it is a sunflower plant. The setting is such that no one sees a plant, but one of his women with long large dresses, sumptuous but linear, Botticelli-style, with bright fauve color,.

The patchwork of different flowers and different plants correspond to patchwork of different fabrics, with different but meticulously naturalistic patterns, and a gigantic sunflower as a headdress that makes the head of the woman to disappear, like a residue of human features. Literally, a metamorphosis is a crossing, going beyond form, trespassing.

Women-vegetables  or humanized plants, the fact remains that the floral patchwork winks at a renaissance of graceful but outrageous, feminine but assertive forms.


More flora, than fauna, on the canvas as on the catwalk.



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