Art Advisory and Art Transaction , course, online @Lettera I

The Art Advisory and Art Transactions course analyzes the world scenario of the art market within a theoretical-practical perspective, its actors, what is sold and how it is sold.

It develops a specialized analysis of the artistic asset as an economic asset, of its peculiarities in the art system.

The key figure is that of the Art Advisor, seen through his fundamental role and the changes in relation to the financial system, with particular attention to the tools he uses to carry out his task.


Registration fee: 570 €





Art Advisory e Transazioni d’Arte

The course is configured through a concrete approach, designed to provide the indispensable tools for starting the multiple careers that the Cultural Heritage sector offers.

The professional figure of the consultant, or art advisor, or art ambassador is analyzed in a theoretical and practical way, able first of all to objectively evaluate the most diverse types of artistic assets by understanding the work in relation to market trends.

The aberrant art market: the dystonia compared to other markets

The contemporary art system and its circuit: artists, museums, galleries, auctions

Importance of unavailability of the artistic asset

Collectors, speculators, art lovers

The Art Advisor: definition, negotiations, purchases, estimates, expertise

The importance of the brand

Art advisory and art transactions: rules, procedures, working methods, appraisals, condition reports

The psychology of auctions, the prices of contemporary art

Economic evaluation of art, transactions and sale of works of art, from the collector to the investor


Location: via Oberdan 5, Bologna, Italy

Telephone: 051 237911

Office hours: from Monday to Friday 9: 30-13: 00 and 14: 30-18: 30


Terms of use: any information collected on such occasions will be used by us exclusively to provide you with an answer and will not be disclosed to third parties for any reason. Your data is protected by the GDPR (European regulation on the processing of personal data).

The relevant document can be found at this link. The data processor is Lettera i srl.


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Art Market and economy are a complex world and an art expert needs to have the  ‘ know how’ to understand it.

I am  an art advisory and market lecturer at the Advanced training Course  ‘Economy of Art and Cultural Heritage Management’ in Bologna, 2020, organised by LETTERA I BOLOGNA.

My course, ‘ART SYSTEM, ADVISORY AND MARKET’ , is about Art Advisory, Valuations, Art Market case studies and the Art System.

First, this is the program and the link:  if you are interested in individual courses or Masters you can contact or call 051  237911

Second, you can read here the program of the ‘Economy of Cultural Heritage’ post graduate Avanced Course. ART MARKET AND ECONOMY

The Advanced Training course in Economics and Management of Cultural Heritage stems from the need to combine the mastery of humanistic knowledge with the development of the correct marketing and management skills for cultural heritage, as well as specific skills in the field of Communication for Culture .

By applying the most innovative business strategies to the culture system, where artistic experience is closely connected to the economic logics of management and promotion, the course explores three fundamental aspects, which are synergistic and complementary to each other:

1 Cultural Heritage Marketing: analysis, definition of objectives and planning of activities for the enhancement of the artistic product in the reference market, role and tools of the Art Advisor

2 Cultural Heritage Management: economic management of the cultural enterprise, legislative elements, museography and its applications, museology and didactics of art, crowdfunding and fundraising for culture

3 Communication for the Culture System: computer languages ​​for the cultural sector and promotion of art

In addition to the theoretical lessons, the students will have the opportunity to participate in the activities promoted by the Letter Research Center i.

Technical visits to museums, cultural institutions and art galleries are also planned.



Economics and development policies: cultural market and reference management

Cultural institution and social responsibility

Sociology of the territory

Regulatory area and sector legislation

Museum activity: tax profiles

Art market and artistic asset as an economic asset: role and tools of the Art Advisor

The transfer of works of art: tax compliance

Digital and visual marketing: tools, techniques and communication of cultural heritage

Fundraising and Crowdfunding for culture: fundraising techniques and sponsorships

Museology and Neuroaesthetics for a new use of museum itineraries

Museography and its applications

Skills and organization of didactic-educational services

Interpersonal communication and TeamWorking




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